Click 'Buy item' then click the basket icon. Click 'checkout', fill in your details, and then there are currently four methods of payment:
Pay by PayPal, clicking the PayPal button.
Pay by credit/debit card, either through PayPal, or by telephoning, when your details can be given over the phone.
Pay by bank transfer (from UK or elsewhere) - details on payment page.
Send a cheque to the address given (it is wise to send a message to say the cheque is on its way, to secure your order).